brand + strategy

Reinvent yourself with a fresh brand identity.

Butterfly Ball

Design to make a difference.

Through JMAcares, we’re proud to help bring the Butterfly Ball to life year after year.

From elegant animation, thought-through design through to printing and production, we support Live for Lily pro-bono, helping in any way we can in their fight against childhood cancer. 

  • CREATIVE CONCEPTS
  • STRATEGY
  • PHOTOGRAPHY
  • ANIMATION

Programmed Minimalist Brand Refresh

Shaping the evolution of Programmed.

For us, brands are like living and dynamic, continually growing and evolving. 

But when it came to the Programmed brand – a multifaceted organisation with many divisions across Australia and New Zealand – it was no easy feat. Through careful consideration, planning, designing and refining, we crafted the creative ‘next step’ in their evolution.

  • CREATIVE CONCEPTS
  • STRATEGY
  • PHOTOGRAPHY
  • ANIMATION

GJK Brand Launch

Make way for the new GJK.

We know a full identity refresh is a tricky path to tread. So why not make it easier with animation?

We did just that for GJK, creating a series of videos to launch their bold new brand. Combined with a couple of location shoots, stills and much more, our creatives got to put the vibrant new identity through its paces, creating collateral to celebrate a new chapter for GJK. 

  • CREATIVE CONCEPTS
  • STRATEGY
  • PHOTOGRAPHY
  • ANIMATION

Higgins Brand Refresh

Delivering a modern new direction.

We’ve been lucky enough to partner with Higgins for a number of years. 

So, when it came time to breathe new life into an old brand, we knew what to do! Using clean lines and sharp photography to suit, we stripped things back to produce a range of revitalised resources.

  • CREATIVE CONCEPTS
  • STRATEGY
  • PHOTOGRAPHY
  • ANIMATION

70th Brand Identity

It’s not everyday you turn 70.

With a full identity rebrand for the occasion, we got to flex every creative muscle in our being for this big birthday!

From tempting teaser videos to creative consumables, we’re here to raise a glass and help Higgins celebrate in style.

  • CREATIVE CONCEPTS
  • STRATEGY
  • PHOTOGRAPHY
  • ANIMATION

Spring Carnival Brand Identity

Giddy up!

Our team went trackside to capture the action of the spring racing carnival for Higgins.

Making the most of vibrant gradients and clean lines, we crafted a full, floral brand identity to use events across the country.

  • CREATIVE CONCEPTS
  • STRATEGY
  • PHOTOGRAPHY
  • ANIMATION