Case study

A decade of support

The situation

We’ve been supporting Overcoming Multiple Sclerosis (OMS) with pro-bono creative — think design, video and more — for ten years.

We’re thrilled to continue this with some of our biggest work together to date: a full rebrand, completely free of cost.

The solution

The new brand was born from over a year of detailed planning, focus groups, research, community engagement and creative experimentation.

We wanted to create something that inspires hope. Something that’s highly accessible and easy to use across digital and print platforms. And something that makes sense for OMS’s diverse audiences.

The new visual identity is flexible. With two main audiences — health and science professionals and the OMS program community — it’s designed in detail to appeal to both.

The re-energised logo puts the community at the centre. By positioning MS at the bottom of the logo, it reinforces the brand’s central vision: to help people overcome multiple sclerosis.

It captures OMS’s purpose, and the great work they do to inspire hope, through evidence, for people with MS.

The results

We’re thrilled to launch their new brand to support OMS’s growth, helping even more people overcome and live well with multiple sclerosis.

The team at JMA has been great to work with on the pro bono branding project. They have a deep understanding of the brand, having worked with us from the outset and are all incredibly personable.

We are very pleased with the final branding. Not only does it look great on our relaunched website, but it has also been created with a great deal of user research as well as attention to where we are looking to go as an organisation. I believe this rebrand has created a warm yet professional tone which will support our future work.

Vicky Mason

Head of Digital, Overcoming MS