Case study

Creating Quayclean’s next chapter.

The situation

For nearly a decade, we’ve partnered with Quayclean to deliver whatever creative curveball comes our way. 

From everyday essentials — think site signage, print materials and tender documents — to vibrant photography, videography and animation, digital deliverables, and much, much more, we’ve helped develop creative to support Quayclean’s growth.

When it came time to take the next step on a full identity revamp, we knew what to do.

The solution

Since 2002, Quayclean has evolved extensively. Their brand needed to reflect and celebrate where they’ve come from, while clearly communicating the modern and innovative organisation they are today.

With the flexibility of their offering, we needed to ensure the messaging and brand elements were engaging and adaptable across the diverse industries Quayclean service.

Informed by years of creative collaboration, we set sail on a modern new design direction, conducting extensive surveys with the wider Quayclean team to shape a bold new brand.

The results

After countless hours collaborating, designing, developing and refining, the new brand was born.

Clean colours nod to the original palette but add an extra edge, celebrating the enthusiasm of the Quayclean team, and genuine passion for what they do. It’s this people-first culture that shines here in the bold, eye-catching identity.

Following this, we worked closely with Quayclean to put the brand to work. From teaser videos and digital assets to new uniforms for over 1800 staff, we delivered a full suite of dynamic marketing materials. And the team couldn’t be happier with the results.

Steve and the team at JMA have been an awesome part of the Quayclean team for over a decade, constantly supporting the evolution of our brand, being a critical creative influence and challenging our thinking. JMA are more than a connection, they are our partners, supporting our growth and market penetration in social media, market awareness, brand development, for all things creative including customer appraisal and feedback, tender submissions and apparel.

We could not have achieved what we have without their influence, support and guidance.

Mark Piwkowski

Chief Executive Officer, Quayclean Australia Pty Ltd

I have been working with the JMA team for in excess of 15 years, spanning 3 different employment locations for myself!

The team’s professionalism, quality of work and creative abilities have made it very easy for me to recommend and utilise their services across different organisations.

I highly recommend JMA and am thankful for the services they have provided to me and my teams to date.

Katrina Monaghan

General Manager, Marketing & Communications, Quayclean Australia Pty Ltd