Empowering diversity with bold branding
Careers in Colour support people of colour as they enter and progress in the workplace.
When they reached out in late 2022 with a challenge — to create a visual identity to empower their vision — we (of course!) said a big YES!
The new Careers in Colour brand needed to vibrant and dynamic, empowering their community and engaging B2B audiences.
Using hand-drawn illustrative elements, our designs championed Career in Colour’s authenticity and personality.
We used a highlight device to evolve this concept, and draw attention to the unique and important role Careers in Colour play in the Australian business sector.
With nods to mind-mapping and ideation, the final identity is bold and bright.
We delivered the brand suite across digital and social assets, working closely with the Careers in Colour team.
As a community organisation, Careers in Colour had limited resources for a project of this scale. And that’s where JMAcares comes in: we’re proud to have delivered this project completely free of charge.